The designer Gian Piero Giovannini, whose stage name is Urge, was born in Bologna in 1981 and is an emerging figure in the field of product design. During his studies in Architecture at the University of Ferrara and the Royal Danish Academy of Fine Arts in Copenhagen, he developed a passion for product design. In 2014, Urge received significant recognition, including the prestigious Red Dot Design Award, which helped solidify his reputation in the industry. His studio, founded in 2010, focuses on creating innovative and functional objects that blend aesthetics and utility. Urge stands out for his experimental approach and attention to detail, which is reflected in his works. Through the use of high-quality materials and refined aesthetic sensibility, his studio produces products that combine elegant forms and innovative solutions. Urge is a talented designer who is continuously internationally recognized for his creativity and contribution to innovation in the field of product design.